The Experience the User Has with Your Website is Everything
How a user interacts with your website not only relates to the look of your website, but also to the feel of your website. You may call it "web design", but we call it "interactive design". It is important to understand the functionality of the website and how a user is to experience their visit. Interactive design starts with a broad set of functional requirements and use cases before any graphical design is even started. Once the Galvin interactive design team has fully defined the functionality of the website, then it is time to put the graphical components on it and design for the user experience.