Results:
Indianapolis Web Site Design Results and Success Stories from Galvin's Clients

Galvin Creative Technologies has been fortunate to work with many great companies throughout Indianapolis and the surrounding region. We have been able to build great relationships and as a result have been able to work on some exciting web design, web development, and software application development projects. Our success stories showcase our web innovation, strategy and consulting.

As with pictures, a web site can be worth a thousand words. Hamilton Exhibits was growing but their web site wasn’t growing along with them. This internationally-recognized, full-service, face-to-face marketing resource which provides exhibit, event and media design, production and program services needed a web site that was different than any other. And they needed to do that by showcasing their work.

The previous web site for Hamilton Exhibits didn’t provide enough band-width to demonstrate their full range of capabilities and services. They understood that they needed something attractive in order for them to capitalize on their web site.

The intense Galvin Creative Technologies Discovery process took Hamilton Exhibits through an assessment of their business, their current needs, and understanding of their vision for the future. Galvin staff members spoke regularly with the Hamilton Exhibits representatives to ensure goals and expectations were being met, and our pro-active approach gives them peace of mind in knowing we provide the leadership and control necessary to let them comfortably concentrate on building their business.

The re-election campaign for Governor Mitch Daniels required a re-design of its original web site. In order to reach a wider audience, the new site would need to be well-organized, more balanced (aesthetically), user-friendly, and provide more features and continual updates from the campaign trail, all of which were lacking in the previous My Man Mitch web site.

The staff at Galvin Creative Technologies understood that this web site would leave a legacy for the Governor and his re-election bid. It would also set the standard for others seeking public office. With a three week window to launch the site, Galvin Tech staff worked closely with the Mitch Daniels for Governor Campaign in the discovery process, successfully launching ahead of schedule.

With such a short turn-around time, the Galvin Tech staff knew they needed to get it right. There was no room for error, so they tested each portion of the new site often. They also worked with campaign vendors to ensure useful sections of information at were easy to navigate, in addition to making sure all designs matched. One focal point of the site is the ability for campaign staffers to update news listings, track and manage Go Gov support entries, and view donation records using the redesigned administration section.

Galvin Tech also provided community sites in an effort to generate communication, fundraising efforts while giving the campaign the opportunity to speak to a wide swath of audiences - from kids to farmers and veterans to sports fans. Everyone has a voice on MyManMitch.com.

We recently launched one of our newest projects, MyCarbonPledge.com. My Carbon Pledge is an initiative of the Indianapolis Zoo to inform the public about the deleterious effects of carbon gas emissions on our ecosystems and wildlife habitats. The zoo’s efforts to date have mainly centered on the polar bear. As the projections show, two thirds of their population will be gone by the year 2050 due to the loss of Arctic sea ice. MyCarbonPledge.com is at the heart of this campaign, allowing the community to become actively involved in fighting carbon emissions. My Carbon Pledge’s first launch was on Earth Day 2008 and promoted the switch of incandescent light bulbs to CFL bulbs. This first launch turned out to be quite a success with roughly 55,000 bulbs pledged for a total of 8,250,000 lbs of CO2 emissions saved. The zoo then came to us with a new campaign to continue this cause.

This resulted in the new, redesigned and restructured MyCarbonPledge.com. The goal for this year’s pledge was to get people to unplug their unused appliances, while still honoring last year’s pledge of switching to CFL bulbs. The idea was that even though you are not using the appliance there are still carbon gasses being emitted due to energy consumption while it’s plugged in, something that is known as “phantom power”. It is estimated that this simple step can reduce CO2 emissions by 1% and in turn further help sustain the Arctic sea ice and wildlife.

There were two main goals for the 2009 MyCarbonPledge website redesign: 1) market the new message and 2) redesign and reorganize the site to make it more usable. These goals would utilize web development standards, modern technologies and communication design.

By organizing the content better and streamlining the wireframe we were able to strengthen the overall usability of the site. The previous homepage had too much information and the hierarchy wasn’t clearly identified. The new design utilizes a grid system that clearly defines the different sections and allows the user’s eyes to move down the page with ease. The user can still pledge from the homepage as before, but the new pledge and login overlays allow for a cleaner interface. The idea being that the cleaner the interface, the more impact the call-to-action could ultimately have. The new design gives character to the brand evoking playfulness and personality. We created more contrast between the colors and used a dramatic background to give depth and create an environment for the site.

The different sections of the website were also streamlined. The green articles, resources and other links were not well organized in the sitemap. Therefore, users were not getting the information they needed. Thus more attention was paid to calling out these sections inside the site to help users get more excited about the entire campaign. Lastly, we implemented a social media strategy to help get their message out to the public.

The site launched on Earth Day 2009 and has already received 440+ pledges. This project has not only fashioned a business relationship at the Indianapolis Zoo, but is also something we are proud to be associated with. Pledge what you can, and we hope you enjoy the site.

We recently launched a project for Sister of Providence; a congregation that networks ministries, communities and education. After launch the site received a good amount of press including an article in Terre Haute's Tribune-Star. To elaborate on our process and goals for the project we decided to write a mini case study for the project.

The Sisters of Providence's previous website was unorganized, difficult to navigate and lacked a strategy. Galvin was proud to be invited to architect and develop a site that would overcome these obstacles. The project brings together not just one site but 16 different mini-sites under one large entity. This would allow all areas of the congregation to be separate and have their own content, but still connect them under one central hub. The content management system that was built for the organization allows the administrator to keep the sites up to date from one central area as well; so that all administrators could update their pertaining sites quickly and easily.

We made many changes to the website including a fresh new design that is consistent throughout all sites, updated e-commerce system, master calendar that updates from all mini-site calendars and a template module that allows administrators to create templates for any additional sites in the future.

After an intense discovery period we realized that these new features and strategic mini-site plan were what The Sisters of Providence needed. The congregation is very large and has an enormous amount of content and a need for solid functionality. We were able to consult them on design and layout while developing a unique back-end system that would be able to grow with them as they needed.