Experience:
Web Site Experience, Strategy, Design, and Development

The Experience of working with Galvin Creative Technologies encompasses strategy, design, and development using top designers and the best in web application development, experienced project managers, and adherence to standards and technology second to none. We are committed to communication, productivity, budget, structure and success on your behalf.

Heartland Sweeteners came to Galvin for help with the product launch of a new sweetener, brand named "Nevella." Heartland needed an interactive business strategy that would make them stand up to their prominent competitors that had dominance in the marketplace.

The project started with a creative kick-off to establish goals and objectives not only for the web site but for the company as a whole. Our game plan included establishing a phased approach for product launch, a hierarchy of what was needed to get the product into the market and subsequent post launch strategies to maintain market prominence. Phase 1 consisted of a full marketing web site featuring the new product, nutritional information, and testimonials from customers. Once we established a strong market presence, subsequent efforts turned the focus to more functional elements of the project. Phase 2 would give us the ability to showcase Galvin's high-end technical offerings that include, the implementation of store locator functionality together with coupon audience analytics used by Heartland to monitor the impact of ongoing marketing efforts.

Heartland Sweeteners is a company that is proactive in the business of a healthy lifestyle and Galvin will echo the same fervor by continually advising them on their interactive marketing.

Come Experience Galvin Creative Technologies and Experience the difference for yourself.

Taking a company's business to the next level using an internet presence includes establishing and executing an in-depth web strategy that integrates directly with client business plan. Our expertise in combining client business plans with an aggressive web strategy in the Discovery phase of the project enables our clients to frequently exceed their business goals and objectives. The staff at Galvin Creative Technologies approach each project with an open mind, tailoring a Strategy specific to client needs. Our rigorous Discovery process establishes a tailored Strategy can increase the client's web presence and brand. We make sure we understand each client's business goals and establish a joint plan for achieving these objectives. Strategic and tactical plans are then developed that incorporate any number of services such as interface design, development, usability analysis, custom content management systems, consulting, site analysis, and search engine optimization.

We began building a strategy for NRHA, in 2004. Their initial need was for a custom application; to build online testing to help 7000 hardware association members become certified. From the implementation of that initial strategy, we were able to develop a site that is now a source of information, testing, licensing and education.

For Citon Agency, a startup insurance company launching a Wind Deductible insurance plan in the state of Florida, a successful product launch in the 1st quarter of 2008 meant delivering a product to the marketplace in 90 days and launching the product with a web presence capable of supporting ongoing sales and marketing efforts. Galvin Creative Technolgies worked jointly with Citon Agency executives to prepare a unique design for both the marketing web site and Insurance application representative of their new product offering. Success was achieved and the product launch was a resounding success, which has lead to subsequent product features and offerings.

The CITON web site design had two main goals including providing the ability to get information quickly and offering a customers a sense of security at the same time. To achieve these goals Galvin designed an interface that was bright, sunny, and cheerful. We created a clean and professional design, to connect with web site users in a personal way. A modern approach was used with personalized details in the highlights and background, giving the user a feeling of home. The selected color palette conveyed a beach tone to speak clearly to the intended audience.

The CITON web site design has two distinct audience groups. The first represents potential insurers looking to find information about CITON products. The second audience represented CITON Agents, needing product information and access to the CITON Insurance System. The need to support multiple audiences meant that a significant amount of content must be presented by the web site. Galvin focused on site organization and function to accommodate this requirement, organizing the site by function and providing inside pages having two independent panels per page to allow the user to get to the information quickly. The site is easily navigated despite the plethora of information. The size of both the text and line-height for the web site was selected to maximize readability and scalability to achieve these goals.

As a key attribute of the design highlighting CITON's unique product, Galvin designers created an animation sequence to showing a wind-disaster in action, emphasizing how CITON could assist customers in this time of need. The presentation provided a call to action and imagery that redirected the customer’s mindset to "sunnier days," highlighting CITON's ability to provide critical aid in their time of need.

At Galvin Creative Technologies, Development activities are performed according to the functional and technical specifications established during Discovery and Design. Our experienced team of software engineers develops business applications according to specific best practice standards that promote product quality and on-time delivery. We have developed rigorous standards to promote consistency and quality, and routinely perform quality assurance checks during the project ensure your business-critical applications exceed your expectations.

Galvin software engineering capabilities are showcased by the CareerScribe web site, which was developed as a state of the art recruiting portal for Businesses and Professionals. The platform features high-end communication features and a video intensive interface suited to a variety of audiences. The solution serves not only as a marketing platform for CareerScribe, but at its core is a business solution for employer recruiting efforts, and a personal solution for people aspiring to improve their professional careers.

Galvin worked with CareerScribe to develop the initial Alpha release of the CareerScribe site according to specific requirements. The site was developed on a Microsoft .Net framework and utilizes related Microsoft toolsets including SQL Server, LINQ, and AJAX. Functionality provided in the initial release includes the ability to scrapbook and market professional careers, and provides a custom-developed search engine algorithm to statistically match Companies needs with the right Professional talent. The highlight of the Alpha release is the ability to showcase capabilities with a video-centric interface as demonstrated by home page content.

Throughout the Development lifecycle, our project management team works closely with software engineers to monitor project progress and adherence to established business requirements, timelines, and budget. We routinely validate the application to established specifications to promote quality and instill rigorous use of source control and change control to ensure that the product conforms to established specifications.

Multiple releases of enhanced feature sets are planned beyond the Alpha Release and Galvin continues to work with CareerScribe to enhance the solution and showcase the core functionality of the full-featured recruiting and communication platform.